THE 72 FUND
Launching a new family foundation that brings together three generations through messaging, branding, a website, and additional communications support
When a young philanthropist was looking to establish the look and feel for her family foundation, The 72 Fund, she turned to LHC for our hands-on approach to design and content. We worked with the foundation to define its vision, values, and goals, crafted a bespoke logo, and developed the content to reflect its essence and legacy. Today, we continue to serve as philanthropic and communications advisors to The 72 Fund.
Services
Messaging Strategy
Logo Creation
Website Design + Build
Speechwriting + Policy Research
Philanthropic Advising
Logo Creation
The 72 Fund sought a logo that conveyed a great deal of meaning while reflecting an elegant style. LHC iterated until the logo perfectly matched the founder’s vision: a four-leaf clover that stands for hope, heritage, legacy, and intergenerational ties.
Website Design + Build
The 72 Fund founder wanted a website that would celebrate its investments and style of “activist” investing.
Speechwriting + Policy Research
When it came time to announce its endowed professorship at Harvard Medical School, The 72 Fund turned to LHC for speechwriting. We wrote a speech that engaged the crowd and drew tears and laughter at all the right moments. In addition, we prepared the foundation’s president with research and talking points in preparation for her international fact-finding visits.
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